Mel is a trained accountant who is passionate about marketing. He is a former CEO of Primedia @ Home, Founder/CEO EP Marketing, Founder/CEO Numedia and Founder/CEO Hola Moja. He has successfully launched several products and services into the African market. Primedia@Home operated in South Africa, Botswana, Lesotho Swaziland and Namibia. Mel successfully launched the Mauritius office with Checkers and Game as anchor clients. In 2012 Mel launched Moben Africa, a technology company in South Africa and took the offering to Botswana, Namibia,Lesotho, Zimbabwe, Malawi, Kenya, Nigeria, Ivory Coast and Dubai.